Vital came about for a few reasons, namely that I had been making alcohol for years at that point, and one wonders whether that's making the world a better place. I wanted to make sure I was making the world a better place, too.

The luxury wine industry is interesting. We come from the restaurant, farming, and hospitality industries, all of which don't provide regular health insurance.

Neither do we.

When you account for the number of people who only work one day a week in a tasting room or three months of the year in the vineyard, it's no wonder workers in our industry don't expect round-the-year health insurance to be an option. It often isn't.

The "why" that fuels Vital wines is my passion for giving back. It's mission as a non-profit is to improve access to healthcare for vineyard and cellar workers in our local communities. Practically everything is donated: corks, capsules, grapes, etc. All profits go toward open-door, free clinics or other healthcare sources for our local wine workers.

— Ashley Trout, Founder + President, for SWAAY